HISTORY OF THE BRAND NAME “SENZERINA”
It all starts with the name "Senzer," family and love being probably the most important pillars of Sarah Senzer's life. The choice of her own family name represents a rich heritage. The designer’s father and grandfather were dental technicians who naturally led her toward jewelry and craftsmanship. These distinct professions rely on nearly identical tools and a meticulous approach.
Moreover, femininity and grace are the most faithful representations of women on the artist's mother's side. The elegance of her mother and grandmother fostered inspiration. There is a need in the Senzerina brand to translate jewelry in two ways, rock and chic. Siblinghood is part of the reason for this brand identity, a search for the two extremes representing Sarah and her sister.
A passion and thirst for creativity.
“Senzerina Virtuous Jewelry is a rock, timeless, and delicate brand. We make luxury accessible to customers who come from different walks of life but who all want a distinctive touch. It’s not a job, it’s a veritable passion to offer everyone a marvelous look.”
Sarah Senzer is the founder and creative director of Senzerina. Raised in France before relocating to Montreal and today United States, she is a jeweler and gemologist. Sarah is a graduate and member of the prestigious Gemologists Association of Great Britain (GEM-A), Gemology Institut of America (GIA) and holds a Master’s degree from the International School of Luxury Marketing of Paris (EIML). She also studied at the Montreal School of Jewelry (EJM), in addition to being self-taught.
Drawing on her sensibility and passion for art, the designer has developed a unique know-how with her favorite raw natural material—pearls.
Why “Virtuous Jewelry”…
A Parisian exhibition forever marked the designer’s life, “Gold boxes and objects of virtue in the 18th century,” at the Musée Cognacq-Jay in 2012.
A fervent collector since a tender age, she was particularly sensitive to the charms emanating from past “cabinets of curiosities” and “collections of virtues.” These boxes were true masterpieces of invention, fantasy, and technique.
Many were made of gold, enriched with hard or precious stones, covered with mother-of-pearl, porcelain or translucent enamel, sometimes featuring hidden drawers.
The exhibition’s aura sparked in the designer a creative passion for gemology that never left her. Sarah Senzer aspires to craft rare jewelry evoking yesteryear’s rooms of wonder.
